We build the platform we wanted when we ran customer education
Whitfield started in 2022 after our founders spent five years teaching software customers with a video library, a spreadsheet and a lot of hope.
Why we started
Leah Moreno ran customer education at a payroll company with 11,000 customers. Every admin got the same welcome email with a link to 40 videos. About one in five watched past the first one, and nobody could say which accounts had.
Daniel Brandt was the engineer who kept that video library running. Together they built a small tool that enrolled admins from Salesforce and told the account owner when someone stalled. Completion doubled in a quarter, and the support team noticed before anyone else did.
Whitfield is that tool, grown up. Today 41 academies run on it, from payroll and tax software to dental groups and logistics platforms. We are 23 people, and we still answer support ourselves.
23
People on the team
41
Academies on Whitfield
212,000
Lessons opened last month
Who runs Whitfield
Co-founder and CEO. Ran customer education at a payroll company for five years.
Co-founder and head of product. Built the first version at his kitchen table.
Head of customer education. Runs our own academy and the onboarding cohorts.
Data lead. Makes sure the numbers on the progress page are the right ones.
Put your first course in front of customers this week.
Free for up to 50 learners. Team starts at $249 a month.