Notes on teaching customers, partners and new hires
Practical writing from the Whitfield team about course design, cohorts, and proving training changed something.
Customer education
Why customer training courses stall at lesson two
Across 41 academies, most learners who quit do it in the first 15 minutes. Here is what the drop looks like and what fixed it.
Course design
How to turn a 30 page onboarding doc into a course
Your onboarding doc is already a course. It just needs shorter lessons, a check at the end of each one, and an order that starts with a win.
Company
What an active learner is, and why we price on it
We charge for learners who opened a lesson this month, not for everyone you ever enrolled. Here is the reasoning and the math.
Customer education
Running a partner certification with 24 seats
Cohorts beat self-paced courses for partners who sell your product. A four week plan with the sessions, the assignment and the exam.
Customer education
Measuring whether training changed anything
Completion rates are easy to report and easy to ignore. Tie them to support tickets and time to first value instead.
Company
Our office in Minneapolis
We moved into the third floor of an old warehouse in the North Loop. Nine of us work there most days and the rest are remote.
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