Customer education
6 min read
Measuring whether training changed anything
Completion rates are easy to report and easy to ignore. Tie them to support tickets and time to first value instead.
Marcus Hale
Data lead
A dashboard that says 61 percent completion does not tell your VP whether training was worth it. Two numbers do: tickets per account and days to first value.
Compare trained and untrained accounts
Whitfield writes the certificate date to Salesforce. Your ops team can compare accounts where the admin certified against accounts where they did not, over the same 90 days.
At Northfield Payroll, certified accounts opened 38 percent fewer tickets in their first quarter.
Put your first course in front of customers this week.
Free for up to 50 learners. Team starts at $249 a month.